SAM MORADZADEH

Thank you for taking the time to learn more about me!

I'm a UX researcher with a background in computational design and a deep interest in how people engage with technology across platforms and contexts. My work blends qualitative and mixed-methods approaches to explore user behavior, surface pain points, and inform thoughtful, evidence-based design.

Three things drive my practice: understanding users, improving their experience within digital systems, and shaping solutions that feel both intuitive and impactful. Whether I'm working on AI-powered tools, immersive environments, or playful systems, I approach each project with curiosity, empathy, and a systems mindset.

A bit more about me...

Outside of work, I sketch a lot! In Figma, on my iPad, or just with pen and paper. Whether I’m working through ideas or slowing things down, there’s something grounding in turning thoughts into form, screen or not.

I’ve also been playing electric guitar for over 10 years, though I’ve yet to nail sweep picking (yikes). I mostly jam to old-school metal and improv. My all-time favorite bands? Dream Theater, Opeth, and Gojira. Guitar is where I let go of structure, follow the sound, and see where it takes me.

And yes, I still play games (yep, that’s me on the left). Not just for fun (though they are), I used to study games academically; a great excuse to play. These days, I mostly play to decompress. But honestly, games are still one of the best places to understand systems, user behavior, and interaction design-- whether you mean to or not. :)

One of my lifelong hobbies is car spotting, not the flashiest or most expensive cars, but the quirky ones. I'm fascinated by the engineering, design, and stories behind cars, and I care deeply about the character they carry. Here’s a small collection of the ones I’ve spotted over the years.